33voices interview with CEO of Touchstorm Alison Provost
Information trumps entertainment
Videos bring information to life. Although it’s never been easier to create and share videos online, measuring it’s true effectiveness remains a complicated process. From the perspective of a brand, online video is quickly becoming the medium of choice in reaching and intimately connecting with consumers. In speaking with Touchstorm Founder and CEO, Alison Provost, I was surprised to hear that informational videos are far more effective than entertaining ones. When your aim is to provide answers to your customer’s most pressing problems, the likelihood of building brand advocacy becomes exponentially greater. Here’s how Touchstorm’s new model of online video – the Editorial Video – can improve your engagement…