Episode #366 Marcus Sheridan
Inbound marketing done right
Each of us has an over abundance of ideas, but few ever build up the courage to to test these ideas in the marketplace. Sure, there’s the risk of failing, and the struggle of trying to figure out something new; but the great irony in business is that your biggest roadblocks are often promising opportunities in disguise. In 2001, Marcus Sheridan started River Pools and Spa in rural Virginia; and like any small business, finding new customers was the mystery piece of the puzzle that he had to solve in order to survive. Being a great listener, Marcus quickly became a great teacher; often turning customer questions into educational tools that can empower others. To grow his web site, he turned each question into a blog post where he shared his point of view and invited others to contribute their opinions. Today, Marcus help entrepreneurs achieve exponential search results with a few simple inbound marketing strategies. Here’s how you can start…..