33voices interview with the author of You Are A Brand, Catherine Kaputa.
What do you stand for?
The notion of self branding is nothing new, but few of us take it seriously enough to harness it’s power. As entrepreneurs, every decision that we make and every action that we take is a direct reflection on who we are and a portrait of how others see us. In modern society, you must stand for something if you expect to stand out. Today, to have any shot at winning consumer mindshare, you must have a deep emotional connection with individuals; one that’s anchored by trust and fueled by the inspiration of providing unique solutions to their recurring problems. Thankfully, you don’t have to be a celebrity to ignite the power of your persona, make a decision to take action and follow the advice that brand maven, Catherine Kaputa shares in the revised edition of her book – You Are a Brand. Here’s her framework to get started ……