Mike and Jenna discuss how his childhood laid the foundation for This is Ground, the evolution of the Cord Taco, as well as the transition from working in digital design to creating physical products.
The genesis of the Cord Taco
The decision to turn a side project into a multi-million dollar business
Why devil’s advocates aren’t welcome at This is Ground
The deeper meaning of the brand’s organizational products
How Mike’s life has been a research study for his current role