How a Taco Dinner Turned Into a Multi-Million Dollar Business

Mike Macadaan

with Mike Macadaan

Founder of This is Ground

How a Taco Dinner Turned Into a Multi-Million Dollar Business

How a Taco Dinner Turned Into a Multi-Million Dollar Business 400 400 33Voices

Mike and Jenna discuss how his childhood laid the foundation for This is Ground, the evolution of the Cord Taco, as well as the transition from working in digital design to creating physical products.

Learning Points:

  • The genesis of the Cord Taco

  • The decision to turn a side project into a multi-million dollar business

  • Why devil’s advocates aren’t welcome at This is Ground

  • The deeper meaning of the brand’s organizational products

  • How Mike’s life has been a research study for his current role