The Business of Belief

Tom Asacker

with Tom Asacker

Adviser and speaker on brand strategy, innovation, and marketplace leadership.

The Business of Belief

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Moe and Tom catch up to discuss how the world’s best marketers, designers, salespeople. coaches, fundraisers, educators, entrepreneurs and other leaders get us to believe.

The Story You Tell Yourself

When asked to describe his corporate culture, Warren Buffett often echoes the words of Winston Churchill when he said “You shape your houses and then they shape you.”  Certainly that’s just as true in our personal lives as it is in our respective businesses – each of us shapes our beliefs and they in turn shape our behavior; its no wonder habits are so difficult to change. 

As I look back over the past 25 years, I’ve always felt it my highest responsibility to help those whom I work and collaborate with to achieve their personal greatness.  Such eminence is, of course in the eye of the beholder, still it inevitably requires openness and a deep commitment to change, and that’s where the best distant themselves.  Observe a world-class athlete, entertainer or leader; and you’ll likely notice that they never stay the same.  To them, reinventing oneself is the natural flow of life. So, what do they know that the rest of us don’t?  Perhaps Tom Asacker can give you a glimpse.  

In his recent TEDx talk at Cambridge, Asacker starts to connect the dots from his last book – The Business of Belief – and shares why information and inspiration is not enough to move us to action, it’s this ingredient that’s most often missing.