The Growth Strategy Behind Duolingo’s 200M Users

Gina Gotthilf

with Gina Gotthilf

VP of Growth and Marketing at Duolingo

The Growth Strategy Behind Duolingo’s 200M Users

The Growth Strategy Behind Duolingo’s 200M Users 435 480 33Voices

Gina Gotthilf and Jenna discuss how marketing and product roles are merging — PR and social media are no longer enough to grow your product. You have to know how to grow a product from within. She takes us behind the scenes at Duolingo’s brainstorming sessions, shares the three-part evaluation framework they use to choose A/B tests and the ones that led to the greatest increase in users. Gina also explains how Duolingo’s growth team is structured and operates — including their hiring process and cultural values — and the importance of relinquishing the quest to get credit.