Moe and Jeremy Gutsche talk about how to use certain tactics to out-innovate, outsmart and outmaneuver your competitors
Getting Better — Faster
I was introduced to Jeremy Gutsche’s Trend Hunter website in early 2010, and like the millions before me, I got hooked on the disparity of ideas, the openness of its contributors, and the quality of its curated content. Started as an experiment to discover an idea that might spark his next venture, Gutsche learned quickly that he wasn’t the only one in pursuit of that proverbial aha-moment. In fact, what he stumbled upon was a real-time research lab that was attracting more than 60 million monthly views.
Despite the fact that he was groomed to be a creator, Gutsche’s evolution to business stardom was hardly a linear process. It started with corporate responsibilities that not only leveraged his marketing savvy, but ones that showcased his entrepreneurial prowl. As he shares in his latest book, Better and Faster: The Proven Path to Unstoppable Ideas, ‘to innovate, you need to break free from past success.’
Here’s what you can expect from our conversation:
The transition from an established career to an unproven venture
The 3 traps that get in the way of innovation
The mental fortitude to becoming more nimble and opportunistic
The six disciplines of innovators
The trick to letting go of the past
The most important lesson he has learned about flawless execution
- Can one learn to become more curious?