The Wallet Allocation Rule

    Lerzan Aksoy

    with Lerzan Aksoy

    Creator of the Wallet Allocation Rule

    The Wallet Allocation Rule

    The Wallet Allocation Rule 857 1200 33Voices

    Moe and Lerzan Aksoy talk about how ‘the Wallet Allocation Rule’ is proven to link to the most important measure of customer loyalty: share of the wallet.

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