Moe and Alistair Croll discuss proven steps to take your startup from initial idea to product/market fit and beyond.
Using Data to Build a Better Startup
This year’s Lean Startup Conference was a runaway success – The speakers were engaging and informative, the dialogue was rich and stimulating; and above all for me, the workshops stole the show because of their depth and practically. Having interviewed Ben Yoskovitz last year about Lean Analytics, I was particularly excited for his co-author Alistair Croll’s workshop on the power of data. Not long ago, ‘Big Data’ and analytics were complex concepts reserved only for geeks and engineers who can manipulate them; but today, no business can ignore them. If you have any type of pulse on today’s startup space, you can’t deny that analytics are the key to understanding user behavior, and delivering relevant value.
Croll’s did a magnificent job in the workshop using real time examples to demonstrate the Lean Analytics framework. Still, unless you commit to experimenting with it, you’ll never grasp its impact. A week after the workshop, Alistair and I reconnected to further explore the following topics:
The role of analytics in identifying the product/market fit
Getting to the one metric that matters
The criteria for measuring growth
The key to stickiness
Why features drive the MVP
Why startups are wasting their time with a business plan
- The role of the leader in driving analytics