Why Food52 Wants to Empower Your Inner Chef

Food52

with Food52

Why Food52 Wants to Empower Your Inner Chef

Why Food52 Wants to Empower Your Inner Chef 400 400 33Voices

Amanda, Merrill, and Jenna discuss evolving Food52’s thriving community, their mission to celebrate home cooks, and why “chaos is healthy for the creative process.”

Learning Points

  • Amanda and Merrill’s work testing 1,400 recipes for The Essential New York Times Cookbook: Classic Recipes for a New Century and how the experience served as training for running a business together
  • The genesis of Food52’s new app (Not) Recipes and the team’s goal to recognize home cooks’ expertise
  • The evolution of food culture and our generation’s celebration of casual and creative cooking
  • How Food52 balances community and brand and why the team’s voice is critical to maintaining the user experience
  • Why transparency is a foundational value at Food52 and how they practice it
  • The life-changing difference asking yourself and your team hard questions makes and when it’s time to pivot
  • Why “chaos is healthy for the creative process” and how to lean into it