Amanda, Merrill, and Jenna discuss evolving Food52’s thriving community, their mission to celebrate home cooks, and why “chaos is healthy for the creative process.”
Learning Points
- Amanda and Merrill’s work testing 1,400 recipes for The Essential New York Times Cookbook: Classic Recipes for a New Century and how the experience served as training for running a business together
- The genesis of Food52’s new app (Not) Recipes and the team’s goal to recognize home cooks’ expertise
- The evolution of food culture and our generation’s celebration of casual and creative cooking
- How Food52 balances community and brand and why the team’s voice is critical to maintaining the user experience
- Why transparency is a foundational value at Food52 and how they practice it
- The life-changing difference asking yourself and your team hard questions makes and when it’s time to pivot
- Why “chaos is healthy for the creative process” and how to lean into it