33voices interviews Kevin Cope
The business of business
A business ‘Situational Analysis’ was one of the most effective tools that I’ve used to measure the success of a growing business. The concept is simple and focused first on identifying the essential growth drivers of the business; then devising strategies to achieve those growth targets, and finally designing the tactics to implement each strategy. Not only did this tool give me a pulse of my business in real time, it engendered an incredible sense of clarity and consistency within our entire organization. Kevin Cope, founder of Acumen Learning, has captured the essence of what makes a business great in his book – Seeing The Big Picture – here’s a glimpse….