33voices interviews Ron Adner
The Wide Lens
The secret to Silicon Valley’s success, is its ecosystem. Where else in the world can you find such a large, symbiotic collections of expert visionaries, engineers, marketers, and financiers. After reading Dartmouth Professor, Ron Adner’s latest book – The Wide Lens – I am now convinced that the secret to any business success lies in its ecosystem. It’s almost impossible today to create all the value you need on your own; it’s wise to harness the talents of external partner. ‘A world in which failing to expand your focus to include your entire ecosystem will set you up for failure – Avoidable failure’. Here’s Professor Adner’s new strategy for innovation …..