Moe Abdou interviews Vijay Govindarajan
Helping the poor get rich
in 2010, I had the great privilege of participating in the Clinton Global Initiative. For three days, I was awestruck by the ingenuity of passionate young individuals from developing countries who were using imagination, not money, to solve some of the world’s most pressing problems ranging from education to healthcare. I left New York that week with an inspired sense of purpose to help those individuals accelerate their efforts. Little did I know that I’d be on the forefront of one of the biggest economic opportunities of the 21st century – Vijay Govindarajan calls it Reverse Innovation. Its premise is simple, innovate in poor countries and let that level of thinking guide your efforts at home. Here’s why you can’t ignore this philosophy….