Jason Falls talks to Moe Abdou about no BS social media.
Social Media for profit
State Farm Insurance Company has evolved into one of the most progressive and successful brands in the financial service industry because they’ve figured out how to engage their customers, especially the younger generation. Earlier this year, they teamed up with NBA star Lebron James to launch a campaign designed to encourage high school students to “Wake Up” and stay in school. The commercial features a teenage boy’s nightmare of how his life might turn out if he drops out of school. “Every 26 seconds a kid drops out of high school, but without an eduction you never know where you’re going to land. Wake up….Good dreams start here, get involved @ 26 seconds on Facebook.” State Farm has over 2 million fans on Facebook because they brilliantly integrate their off line initiatives with their social media approach to engage their customers. Jason Falls, founder of Social Media Explorer and author of No Bullshit Social Media shares his approach about how Social Media will help you make money…..