Moe and Jonah discuss what makes online content go viral.
How will your idea catch on?
One of the great joys of life for me is to uplift and contribute to the success of those closest to me. A few days ago, in anticipation of my upcoming conversation with Wharton School of Business Professor, Jonah Berger, I felt the urge to encourage my personal network to download his new book – Contagious. Having just completed it, I just knew that many of them would find it highly provocative; and especially relevant. Jonah’s thesis is counterintuitive, but very convincing; and although his work is research intensive, the stories that connect his message are unforgettable. He combines wit and wisdom to reveal six STEPPS that will dramatically improve the odds of your ideas spreading. What you hear might surprise you, so listen intently —-