33voices interviews John Butman, author of ‘Breaking Out.’
Breaking Out
The quickest way to kill an idea that you have is to structure it – and an even bigger death occurs when you keep that idea to yourself. As entrepreneurs, we’re not short on ideas; most often what we lack, is a structure to articulate and test our ideas in real time. It takes courage to risk being wrong, but if you don’t try, you’ll never know. In a recent interview with Bloomberg Television, Twitter and Square CEO Jack Dorsey admitted that he had no intention to start a company – rather, he “had an idea and decided to pursue it”. Perhaps that took the pressure off, but as you read the philosophy behind John Butman’s Breaking Out: How to Build Influence in a World of Competing Ideas – you’ll understand why Jack Dorsey is the prototypical Idea Entrepreneur. He excels at bringing ideas to life largely because he makes them personal. Here’s a glimpse of the framework —–