How to Build Influence in a World of Competing Ideas

John Butman

with John Butman

Principal and founder of Idea Platforms, Inc., creators of idea-driven content

How to Build Influence in a World of Competing Ideas

How to Build Influence in a World of Competing Ideas 1200 675 33Voices

33voices interviews John Butman, author of ‘Breaking Out.’

Breaking Out

The quickest way to kill an idea that you have is to structure it – and an even bigger death occurs when you keep that idea to yourself.   As entrepreneurs, we’re not short on ideas; most often what we lack, is a structure to articulate and test our ideas in real time.  It takes courage to risk being wrong, but if you don’t try, you’ll never know.  In a recent interview with Bloomberg Television, Twitter and Square CEO Jack Dorsey admitted that he had no intention to start a company – rather, he “had an idea and decided to pursue it”.   Perhaps that took the pressure off, but as you read the philosophy behind John Butman’s Breaking Out:  How to Build Influence in a World of Competing Ideas – you’ll understand why Jack Dorsey is the prototypical Idea Entrepreneur.  He excels at bringing ideas to life largely because he makes them personal.  Here’s a glimpse of the framework —–