Jenna Abdou interviews Matt Schnarr, co-founder of AWAKE Chocolate, the chocolate bar with as much caffeine as a cup of coffee or 250 ml energy drink.
The Perfect Pick Me Up
Whether it’s a greens juice, a speedy workout, or splashing your face with cold water, the 3’clock slump is inevitable.
Meet AWAKE Chocolate, the first premium caffeinated chocolate bar, and say goodbye to the afternoon lull that leaves you dreaming of your couch and Netflix. The bar comes in two flavors, milk chocolate and milk chocolate caramel, and has the same amount of caffeine as a cup of coffee.
With extensive experience in the food industry – working at corporations like Kraft and Pepsi – founders and managing partners Matt, Dan, and Adam sought to build a product worth sharing with your friends.
Only two years later, AWAKE is sold in over 20,000 retailers in North America, including grocery giants like HEB and Stop & Shop, and recently won Entrepreneur Magazine’s Fans’ Choice Award.
I was fortunate to sit down with Matt to learn about the marketing, packaging and sales strategies driving the company’s rapid momentum.