Moe and Mike Smith discuss how to find and connect with customers in the vast and shifting Internet universe.
Targeted
Mike Smith, Vice President of Revenue Platforms and Operations at Hearst Magazine digital media joins Moe Abdou to discuss the evolution of digital advertising and ways in which progressive brands are staying ahead of the shifting internet universe. Their conversation will give you a glimpse of Hearst’s digital strategy within the context of Smith’s latest book, Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers. The key insights will include:
How to leverage the three key trends in digital advertising
Why brand loyalty isn’t what it used to be
How real-time bidding (RTB) improves the odds of you reaching your optimal customer
Identifying the real opportunities in the app and mobile space
The essence of an effective search engine marketing campaign
The complexity and opportunity within personalized content
- What actually takes place in the seconds between entering a web address and having the page rendered