Maria and Jenna discuss the evolution of CloudFlare’s Partnerships team and the lessons Maria’s learning leading the team.
Learning Points
- Key traits to seek in business development hires
- The three goals fueling CloudFlare’s Partnerships team and how they achieve them
- The vital importance of simplifying your product offering
- Memorable and cost effective marketing tactics CloudFlare used in the early days
- How to prepare for your first partner meeting and what to expect in negotiations
- How to streamline your sign up process and the benefits of creating a training and certification function for your partners
- CloudFlare’s partnerships with Baidu, Google, Qualcomm and Microsoft
- How to inform your Partnership team’s efforts with the needs of other departments