33voices interviews Peter Sims
Improve the odds
What do Larry Page, Sergey Brin, Ed Catmull and Jack Dorsey have in common? While arguably amongst the greatest innovators of our time, they didn’t begin
with a brilliant idea-they discover it.
In his latest book, “Little Bets: How Breakthrough Ideas Emerge from Small Discoveries,” Peter Sims inspires entrepreneurs to seek out interesting problems, ask a bunch of questions and prepare to be imperfect. When you decode the history of the valley’s best success stories, it’s clear that their greatness evolved over time. “Most entrepreneurs launch their companies without a brilliant idea and proceed to discover one, or if they do start with what they think is a superb idea, they quickly discover that it’s flawed and then rapidly adapt.”