Greg shares the evolution of GumGum, how the team’s building the company to scale, and navigating their international expansion.
- How GumGum empowers brands to integrate relevant user experiences
- The difference between viewable and visible ads
- Why automated advertising shouldn’t dictate the end of client relationships
- How GumGum introduced their latest product Mantii and scaled their partnerships
- The importance of understanding your product as a part of your company, not the core of your company
- Greg’s efforts leading GumGum’s international expansion to London, Germany, and Australia
- How to empower a global team and why storytelling is a crucial characteristic to seek in international team members