Pioneering the Future of In-Image Advertising

Greg Pritchard

with Greg Pritchard

Senior Vice President of Business Development at GumGum

Pioneering the Future of In-Image Advertising

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Greg shares the evolution of GumGum, how the team’s building the company to scale, and navigating their international expansion. 

Learning Points

  • How GumGum empowers brands to integrate relevant user experiences
  • The difference between viewable and visible ads
  • Why automated advertising shouldn’t dictate the end of client relationships 
  • How GumGum introduced their latest product Mantii and scaled their partnerships
  • The importance of understanding your product as a part of your company, not the core of your company 
  • Greg’s efforts leading GumGum’s international expansion to London, Germany, and Australia 
  • How to empower a global team and why storytelling is a crucial characteristic to seek in international team members