The Rise of the Global Chinese Consumer

Brian Buchwald

with Brian Buchwald

Co-founder and CEO of Bomoda

The Rise of the Global Chinese Consumer

The Rise of the Global Chinese Consumer 1200 1099 33Voices

Brian discusses the buying patterns of young Chinese consumers as well as marketing strategies for luxury brands to reach the aspirational middle class.

Learning Points

  • How brands can understand and adapt to the buying patterns of young Chinese consumers

  • Marketing techniques to reach the aspirational middle class

  • How to streamline a valuable in-store buying experience for Chinese travelers

  • The power of partnering with Chinese Key Opinion Leaders to influence consumers

  • Brian’s experiences launching and bootstrapping Bomoda