The Road to Rose Avenue

Ariel Kaye

with Ariel Kaye

Founder and CEO of Parachute

The Road to Rose Avenue

The Road to Rose Avenue 1200 882 33Voices

Ariel and Jenna discuss the core lessons Ariel learned creating and leading Parachute during the company’s first year.

Learning Points

  • How exceptional quality and an authentic story distinguish your company as a brand rather than a product 
  • Parachute’s internal efforts promoting the brand without a marketing budget during year one 
  • The team’s work fulfilling our desire to discover new brands and the importance of your first customers being capable and eager to tell your story
  • Ariel’s first nine months heading customer service and why she approached every interaction like a focus group; One-on-one’s with customers are startups unique opportunity to beat the competition
  • When Ariel knew it was time to make her first hire and tips on how to navigate working with your new team member 
  • The importance of giving your team the ability to unveil new ways of thinking; “Trust them and allow the to be their very best.” 
  • The right way to emotionally detach from your product and Ariel’s personal experiences relinquishing the pursuit of perfection; It’s not scalable. 
  • The A-ha moment that changed Ariel’s pitching style; “This is not the time to be shy. This is your moment to let it all out and show people how dedicated you are.”