Moe Abdou interviews Bryan Mattimore, author of Idea Stormers and co-founder of the Growth Engine Company.
The Relentless Pursuit of Perfection
For years now, Lexus has used the tag-line – The Relentless Pursuit of Perfection – to distinguish its brand. It’s become as much a mantra as it is a defining principle. Having owned a Lexus, I can vouch for its quality, safety and unsurpassed driving experience. Few would argue that Toyota, its parent company, has been the perennial innovation leader in the automotive industry, despite the missteps in the U.S over the past few years. The secret – culture! Since the beginning, The Toyota Way has been anchored by the Japanese principle of Kaizen – or continuous improvement. Whether it’s alternative energy sources, human assisting robots or new modes of personal transport, Toyota is constantly focused on developing for the future. They spend $1 million on R&D every hour; $50 million on safety research per year, and they make developing exception people its number priority. What can we take away from that? Innovation can be harnessed and it starts with culture. In his latest book – Idea Stormers – innovation and ideation expert, Bryan Mattimore gives you a blueprint to generate a continuous flow of ideas when you need them most. Here’s the process that Bryan has used with over 300 organizations…..