Loverly’s Mission to Democratize Wedding Planning

Kellee Khalil

with Kellee Khalil

Founder and CEO of Lover.ly

Loverly’s Mission to Democratize Wedding Planning

Loverly’s Mission to Democratize Wedding Planning 1091 1200 33Voices

Kellee and Jenna discuss The Loverly Virtual Wedding Planner, how and why you should price your product as well as the team’s core learnings about the modern wedding.

Learning Points

  • An introduction to The Loverly Virtual Wedding Planner and how the service is bringing wedding planning to the masses
  • Why Loverly is working directly with couples, rather than utilizing chat bots, to refine the initial experience
  • The team’s core learnings from the app’s first 30 days and how they’re iterating to tailor their offering, messaging, and pricing
  • How to price your product, why you should, and the benefits of including a custom option to reveal customers spending range
  • Couples most common requests on The Virtual Wedding Planner, including deciding on your wedding hashtag and creating a Snapchat geo-filter
  • An inside look into Loverly’s ‘War Room’ and the team’s daily experimentation process