Moe and Jeff Hoffman discuss a game plan to work less and get your business to produce more.
Seven Principles to Scale Your Business
Written by Moe Abdou
There’s a story about former heavyweight champion Evander Holyfield that Priceline.com co-founder, Jeff Hoffman often shares to remind himself that those who go far set hard goals and never stop until they get there. Known for his relentless work ethic, the only five-time heavyweight champion of the world often ends his workouts with a specific exercise where he does three sets of a hundred. One day, while training for an important fight in Las Vegas, Holyfield asked Hoffman to keep count of his reps, and as he heard 299 and 300; he paused to double-check with Hoffman that he had reached his goal, still he did one more to be reassured. As they walked out of the gym, he looked at Jeff and echoed those words, “Look at me, Jeff – the difference between 299 and 300 is the difference between the heavyweight champion of the world and every other boxer.”
Like great athletes, the most accomplished entrepreneurs are hungry and humble. While they’re always honing their unfair advantage, they understand that success comes with a price. Jeff Hoffman is the quintessential entrepreneur, and as you’ll notice in the first chapter of his book, Scale: Seven Proven Principles to Grow Your Business, his rise to the pinnacle is no accident. “The bottom line…” he states, “… Is that scaling your company and reaching the ambitious goals that you really want requires that you move beyond an “owner-reliant” business to one that is systems driven, with a solid management team and intelligent business controls in place — a “Level Three business.” Here’s a preview of the seven principles that anchor his business philosophy.